Selfie = Selfishly building your Self-esteem & learning about your Body!

Daily Digest

Choose one of your favorite clothes and re-style it up to 17-times. Send us your photos to

Why 17? Our inspiration are United Nations Sustainable Development Goals for 2030, which consist of 17 ambitious targets for our bright future. We all should participate in achieving them. Restyling means less consumption & less pollution, so don't hesitate to join us 💪♻️

Husband's or secretary's opinion about your style is bias. Skip it.

Must have
Old stories, new perspectives - Archives

“To build a Style is like raising a Child; start as early as possible & never give up.”

Collection induced melancholic feelings, overwhelming during summer rain. Starting with darkness, the storm poured to fresh orange sky, promising an optimistic new sunny day. Taking a risk, we chose a...

SoF lexicon

“Summer rain”, part I