Luxury brands' logos clones

3 days ago in SoF read

The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same?

Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.

By John Whelan, January 24, 2019,

 "If these rebrands then are symptomatic of a conservative, corporate groupthink dressed up as social justice, what does that mean for creativity and competition? If the fashion industry wants to encourage a diversity of ideas, and not just “diversity” in Abloh’s trademark inverted commas, then it needs to think more carefully about buffing out all of the detail and individuality that these companies once had."

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"Of more than 15 mio tons of textile Waste, 13 mio is discarded. Let's Change this fact."