Gucci completely Carbon Neutral
Gucci Announces That It Is Now 'Entirely Carbon Neutral'
By Whitney Bauck, Fashionista.com, September 2019
As the brand said in a release, Gucci has implemented a hierarchy of actions to avoid, reduce, restore and offset its GHG (greenhouse gas) emissions as part of a comprehensive approach to account for all its GHG emissions associated with its business activities.
Gucci's CEO and President Marco Bizzarri said that the brand will continue to work in smartly and strategically way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability. From his point of view, this is just not enough nor will it happen fast enough given the sustainability challenges they are up against.